Marketing Resources

My former office in Wayne, PA, where I worked in financial sales from 2013-2016 and learned the fundamentals of asking for referrals. Some of the best marketing for a small business doesn’t start with an ad. It starts with someone saying: “I know someone who can help with that.” Recently, I started working on a website with someone I worked with years ago in finance. He was actually one of the people who taught me how to ask for referrals early in my career, while selling wha

If you’re a small business owner with a website, there’s a good chance you started with stock photos when you launched and there’s nothing wrong with that. But there comes a point when your business outgrows them. You can have great copy, a polished design, and a strong offer, but if the photos on your website could belong to any business in your industry, you’re missing an opportunity to show people what makes yours different. Once your business has gained some momentum, inv

Every small business should have a blog. A blog helps communicate the voice of your business while creating content that can be repurposed across multiple marketing channels. One blog post can become an additional page on your website for SEO, content for social media, an email newsletter topic, and a resource for potential customers. Creating a blog comes down to five decisions: niche, platform, design, your first post, and SEO. Here’s how I guide clients through each one. 1

Starting an online store in 2026 involves more than just listing products, it requires choosing a clear niche, setting up a scalable sales system, and building a storefront that can handle payments, orders, and growth. Many small business owners begin selling products through social media, email, phone calls, local markets, and word-of-mouth referrals. While these channels can generate early sales, they often become difficult to manage as demand grows and can limit opportunit

To better support small business owners past the initial website build phase, there are now expanded options for ongoing support through Ongoing Marketing Maintenance plans. 30-Hour Strategic Growth and 45-Hour Agency Support maintenance plans. These new plans are designed to support both established small businesses planning for growth and consistent content, as well as agencies managing multiple websites and client needs. Website Refresh Maintenance plans are also still av

This guide covers the different types of booking websites, booking tools, features, integrations, automations, and best practices for using an online scheduling system on your business’ website. If you’re looking to reduce manual scheduling, strengthen SEO, accept online payments, improve customer communication, and automate workflows, a well-structured booking setup can make a big difference. New clients are welcome to a complimentary 15-minute website consultation.

This guide was created to help give insight into the full website design process from start to launch for small business owners, DIY designers and agencies. Understanding the full scope of what is involved in the website design process allows you to know what to expect out of a professional website, what to look for when hiring professional website support and help you determine what tasks you may want to delegate. In most cases, the most valuable role for a business owner in

Woman small business owner in an orange sweater smiling at a standing desk with computers and pens in a modern office setting. Bright and organized workspace.

Each social media post for your business should direct attention to a specific page on your website that supports a defined objective. When content consistently links back to relevant pages, it builds measurable traffic and reinforces search performance over time. Social media generates visability. Your website captures and converts it. Every page of your website is a marketing asset Social media posts should link to the specific page that aligns with the content being shared

One of the easiest ways to boost your site's Search Engine Optimization (SEO) and improve accessibility is by properly using Alt Text on all your images. What Is Alt Text? Alt text (short for “alternative text”) is a written description that explains what’s shown in an image. It’s added to the image settings in your website editor so search engines and screen readers can understand what the image represents. Alt text appears if the image doesn’t load and is read aloud by scre

The holidays can bring higher website traffic, time-sensitive purchases, and customers who want quick answers. A few targeted updates can make your company's website easier to use, more current, and better aligned with seasonal demand. Learn more about how to prep your website for the holidays to make it easier for people to shop with you. Seasonal updates also boost SEO by signaling to search engines that your site is active, current, and regularly maintained. Update your ho

Your new website is launched and looking great. It's an incredible milestone, and you should be proud of the work. But the launch day isn’t the finish line, it’s the starting line. A website is a living, breathing asset that needs care and attention to truly drive results for your business. To help you get the most out of your new site, here are five essential steps to take after launch to start driving traffic, engaging your audience, and converting visitors into customers.

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To accept payments through your Wix site, you need to connect a payment provider. Wix's own payment solution, Wix Payments, is an easy and convenient option. It allows you to manage everything directly from your Wix dashboard. Accepting payments on your Wix website is straightforward, but it starts with having a published site that has a Premium plan with the necessary functionality installed. Steps to Accept Payments with Wix Here are the general steps to accept payments wit

This summer marks 5 years of designing websites and marketing for small businesses. In 2020, I left a decade-long career in finance with no clear plan, just a gut instinct. I began to focus on supporting entrepreneurs by using web design and digital tools to make their work easier.

Search engines like Google look for fresh, relevant, keyword-rich content. One of the easiest and most effective ways to provide that content is through a blog.

Tariffs and a slowdown in consumer spending can challenge even the most resilient small businesses. Yet, with deliberate action, you can...

For many small business owners, there’s a deeper "why" driving their work. A website is a powerful way to showcase your purpose, attract customers with shared values, and make a lasting postive impact. Highlight your mission and values Use your website’s “About” page or homepage to communicate your values and commitment to social good. Consider adding a “Mission and Values” section that outlines your goals and explains how these values influence your operations, products, an

How long does it take to design a Wix website? It depends! Every website design is unique, and the time required to complete a website...