Marketing Resources

At its core, SEO comes down to two things: how your website content is labeled and how easy your website is to use. Search engines need to understand what your content is about, but the people who find your website also need to be able to actually use it. That means SEO isn't just about getting someone to your website. Your website needs to help them find information, navigate easily, and take the next step. What Does Website Functionality Mean? Website functionality is anyth

Every small business should have a blog. A blog helps communicate the voice of your business while creating content that can be repurposed across multiple marketing channels. One blog post can become an additional page on your website for SEO, content for social media, an email newsletter topic, and a resource for potential customers. Creating a blog comes down to five decisions: niche, platform, design, your first post, and SEO. Here’s how I guide clients through each one. 1

Starting an online store in 2026 involves more than just listing products, it requires choosing a clear niche, setting up a scalable sales system, and building a storefront that can handle payments, orders, and growth. Many small business owners begin selling products through social media, email, phone calls, local markets, and word-of-mouth referrals. While these channels can generate early sales, they often become difficult to manage as demand grows and can limit opportunit

This guide covers the different types of booking websites, booking tools, features, integrations, automations, and best practices for using an online scheduling system on your business’ website. If you’re looking to reduce manual scheduling, strengthen SEO, accept online payments, improve customer communication, and automate workflows, a well-structured booking setup can make a big difference. New clients are welcome to a complimentary 15-minute website consultation.

To accept payments through your Wix site, you need to connect a payment provider. Wix's own payment solution, Wix Payments, is an easy and convenient option. It allows you to manage everything directly from your Wix dashboard. Accepting payments on your Wix website is straightforward, but it starts with having a published site that has a Premium plan with the necessary functionality installed. Steps to Accept Payments with Wix Here are the general steps to accept payments wit

I recommend adding a blog to almost every small business website. Blogs tend to get a bad rap because business owners don't want to spend the time doing the writing, not realizing how far one post can go. A blog doesn't have to be a collection of traditional articles. It can become the foundation for improving business efficiency, managing communications, and creating new revenue opportunities while continuing to drive traffic back to your website. A post can be shared in an

Categories and tags play an essential role in streamlining navigation and guiding your audience through your Wix blog seamlessly. Skillful implementation can lead to an enriched user experience, heightened content discoverability, and enhanced organization of your website. In this blog, we'll walk you through best practices to make the most of these features, helping you create a well-structured blog that keeps your readers engaged and coming back for more. Create a Logical C

Your website can create opportunities to generate passive income and diversify your business revenue without requiring constant involvement in day-to-day operations. With strategic planning and the right functionality, your website can support additional income streams and long-term business growth. Here are seven ways to get started. View from small business Genius Cafe, Instagram @geniuscafebali Sell Digital Products and Downloads Set up an e-commerce store to sell digital

Running a small business means managing a lot at once, and your website should be taking work off of your plate. With the right systems in place, your site can take on parts of your sales, marketing, customer communication, and everyday operations. This post shares website best practices to consider when building or updating your site, with ideas for content and functionality that can make your job easier. Build Recognition With Consistent Branding Your logo is the unique sta