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Ways for a Business to Use a Blog

Updated: Nov 24, 2023

Blogs are versatile and can be used to promote your business's products and services, showcase expertise, and boost your SEO. They provide opportunities for networking, and building a community with the option to allow comments to increase engagement. Each post can serve as its own call to action by including links to guide people to the goal of your website.

A blog is versatile in how it can be used. It can be categorized and tagged to feed onto different pages to help your site stay clean and organized with the content that is most new and relevant. A homepage can be used to feed in a featured article of the month, the services page might pull in relevant projects, and the main portfolio page allows for all of the projects to be browsed. As your content builds, search functionality can be added for extra navigation to keep it easy for your readers to find what they are looking for.

Display your portfolio

A blog can be used to showcase your company's current and past work in a portfolio to attract potential clients. They can be used to inform on completed projects, updates and progress. Include a title, description, and high-quality imagery to give a better understanding of what you do.

Share your story

A blog is a great platform to share your story and connect with others. You can use it to express your thoughts, experiences, and opinions on various topics. Use keywords, engaging language and visuals to capture attention. Remember to always be authentic and true to yourself when sharing your story.

Post videos

Reach a wider audience and promote your content by posting your videos in a blog. Videos can link to YouTube to help continue to build your views on social media. When you embed your videos directly into your blog, it allows room for providing additional context, information and linking.

Opinion on industry news

Communicating your industry expertise in a blog can help to establish yourself as a thought leader and build your personal brand. It can create ways to connect with others in your field and potentially lead to new business opportunities. Be sure to consistently post valuable content that will engage your readers.

Company updates

A blog can be used for company updates and can keep your audience informed about the latest developments in your business. Here you can share about new hires, new contracts, store openings, events, and other important information in a timely and engaging manner. A blog also provides a platform for your audience to interact with you by leaving comments and feedback, which can help improve communication and build relationships.

Wix Editor Blog feed layout
The Wix Editor blog feed page pulls in all blog posts and can be customized.

Be a resource

Share resources, tips, and tricks related to your business with a blog. It can help establish your expertise and attract potential customers. Consistency is key, so aim to publish new posts regularly. Don't forget to share your blog on social media and other relevant channels to increase its visibility.

Schedule a free consultation to discuss having a custom blog website designed or have us add a blog application to your existing website.