For many small business owners, there’s a deeper "why" driving their work. A website is a powerful way to showcase your purpose, attract customers with shared values, and make a lasting postive impact.
Highlight your mission and values
Use your website’s “About” page or homepage to communicate your values and commitment to social good. Consider adding a “Mission and Values” section that outlines your goals and explains how these values influence your operations, products, and community involvement. This transparency helps build trust and lets your audience see how your values shape every aspect of your business.
Drive engagement with call to action links
Use clear call-to-action (CTA) links throughout your website to encourage visitors to take action—whether it’s making a purchase, signing up for your newsletter, or supporting a cause. Place them on product pages, blogs, and your homepage to boost engagement and drive participation in your mission.
Collect e-mail subscribers
Set up an email subscriber opt-in to gather contacts and deliver a unified message to your audience. Use pop-up forms when visitors enter your site or add an email subscriber bar to your footer so that vistors have an opportunity to give you their e-mail on every page of your site. Automating follow-up emails can help you share your message faster and more efficiently with your audience.
Make your website accessible
Ensure your website is accessible by prioritizing readability and seamless navigation. Use high-contrast colors, easy-to-read fonts, and an SEO-friendly layout to improve user experience. Without SEO, your site becomes difficult to find and navigate, especially for users relying on assistive technologies. Incorporate an accessibility widget and run accessibility audits to identify areas for improvement.
Inclusive imagery
Use inclusive imagery on your website to reflect the diversity of your customers and community. Featuring a variety of people in your visuals—across race, gender, ability, and age—shows that your brand values inclusivity and resonates with a broader audience. This approach helps foster a welcoming environment and strengthens your connection with potential customers.
Display community partnerships
Establish partnerships in your community and dedicate a section on your site to showcase the local organizations and other groups you collaborate with. Include partner logos, brief descriptions of their work, and details on your joint efforts. This not only reinforces your social commitment but also builds relationships with others that want to support your growth.
Demonstrate your commitment to equality with clear policy statements
Add a Diversity & Inclusion Policy and an Accessibility Statement to your website. This helps set clear expectations for your audience and demonstrates your dedication to creating an equitable experience. Adding this content directly to your website instead of attaching a .pdf is better for accessibility and SEO.
Build trust with authentic testimonials
Display real customer testimonials across your website to build trust and credibility. By featuring reviews on your homepage, product pages, or in a dedicated section, you provide social proof of the positive impact your business has. Authentic feedback helps new customers feel confident in supporting your brand.
Highlight metrics and achievements with infographics
Displaying data and visual metrics on your website makes your efforts concrete and encourages customers to engage with your mission. By citing and linking sources for your metrics, you ensure transparency and credibility. Visuals make your impact clearer, helping people see the real change you’re creating.
Share updates and resources with a blog
A blog is a lasting resource for sharing your work, industry news, and helpful resources. It can be easily shared through social media and email, expanding your reach. Each resource can include a call to action, engaging your audience and driving action. Regular updates build credibility and increase visibility, strengthening your impact.
Collect and act on feedback
As a leader, acknowledging mistakes and acting on feedback is crucial for growth. It shows you're committed to improvement and builds trust with your community by demonstrating accountability and responsiveness.
By making your website a platform for social impact, you create a space that informs, engages, and inspires your audience, turning customers into allies in your mission. With each interaction, you’re not just building a business—you’re making a meaningful difference.
Schedule a free consultation if you would like to connect more on how we can make updates to your website to help make a positive social impact.
