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Marketing Resources
How to Create a Blog: What I’ve Learned Working with Small Business Owners
Every small business should have a blog. A blog helps communicate the voice of your business while creating content that can be repurposed across multiple marketing channels. One blog post can become an additional page on your website for SEO, content for social media, an email newsletter topic, and a resource for potential customers. Creating a blog comes down to five decisions: niche, platform, design, your first post, and SEO. Here’s how I guide clients through each one. 1
Emily Brown
Jun 297 min read
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