Marketing Resources

Every small business should have a blog. A blog helps communicate the voice of your business while creating content that can be repurposed across multiple marketing channels. One blog post can become an additional page on your website for SEO, content for social media, an email newsletter topic, and a resource for potential customers. Creating a blog comes down to five decisions: niche, platform, design, your first post, and SEO. Here’s how I guide clients through each one. 1

I recommend adding a blog to almost every small business website. Blogs tend to get a bad rap because business owners don't want to spend the time doing the writing, not realizing how far one post can go. A blog doesn't have to be a collection of traditional articles. It can become the foundation for improving business efficiency, managing communications, and creating new revenue opportunities while continuing to drive traffic back to your website. A post can be shared in an

Categories and tags play an essential role in streamlining navigation and guiding your audience through your Wix blog seamlessly. Skillful implementation can lead to an enriched user experience, heightened content discoverability, and enhanced organization of your website. In this blog, we'll walk you through best practices to make the most of these features, helping you create a well-structured blog that keeps your readers engaged and coming back for more. Create a Logical C

Your website can create opportunities to generate passive income and diversify your business revenue without requiring constant involvement in day-to-day operations. With strategic planning and the right functionality, your website can support additional income streams and long-term business growth. Here are seven ways to get started. View from small business Genius Cafe, Instagram @geniuscafebali Sell Digital Products and Downloads Set up an e-commerce store to sell digital

Running a small business means managing a lot at once, and your website should be taking work off of your plate. With the right systems in place, your site can take on parts of your sales, marketing, customer communication, and everyday operations. This post shares website best practices to consider when building or updating your site, with ideas for content and functionality that can make your job easier. Build Recognition With Consistent Branding Your logo is the unique sta