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Marketing Resources


10 Website Brand Photo Shoot Tips to Share With Your Photographer for a Service-Based Business (+ Free Photographer Checklist)
If you’re a small business owner with a website, there’s a good chance you started with stock photos when you launched and there’s nothing wrong with that. But there comes a point when your business outgrows them. You can have great copy, a polished design, and a strong offer, but if the photos on your website could belong to any business in your industry, you’re missing an opportunity to show people what makes yours different. Once your business has gained some momentum, inv

Emily Brown
Aug 114 min read


What Does Having a Professionally Launched Website Actually Involve?
This guide was created to help give insight into the full website design process from start to launch for small business owners, DIY designers and agencies. Understanding the full scope of what is involved in the website design process allows you to know what to expect out of a professional website, what to look for when hiring professional website support and help you determine what tasks you may want to delegate. In most cases, the most valuable role for a business owner in

Emily Brown
Apr 288 min read


How to Share Access to Your Wix Website
Sharing access to your Wix website is quick, secure, and does not provide visibility into any banking or payment details. It’s a great idea to share your site if you’re interested in moving forward with a collaboration. Why Share Your Wix Website? Sharing your website can enhance collaboration. Here are two key moments when sharing is beneficial: Before an Initial Consultation: This allows the designer to review your site in advance, ensuring a productive meeting. Once Ready

Emily Brown
Aug 26, 20252 min read


Essential Policies to Include on Your Website
It's important to establish clear policies and display them on your website to protect your interests and provide transparency to your users. Consider incorporating these essential policies on your website to ensure a positive user experience and build trust with your audience. Privacy Policy A privacy policy is perhaps the most critical policy to have on your website. It outlines how you collect, store, and use personal data obtained from your users. With data protection bec

Emily Brown
Jun 13, 20232 min read


Best Practices for Preparing your Website Content
Your website content helps establish the foundation for your site's structure, design, and functionality. Before beginning website development, gather and take inventory of your existing content to understand what materials are available, identify gaps, and determine what needs to be created or updated. While content can continue to evolve and improve over time, having a clear understanding of what is available from the start allows for more effective planning and prioritizat

Emily Brown
Mar 27, 20233 min read
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