Marketing Resources

My former office in Wayne, PA, where I worked in financial sales from 2013-2016 and learned the fundamentals of asking for referrals. Some of the best marketing for a small business doesn’t start with an ad. It starts with someone saying: “I know someone who can help with that.” Recently, I started working on a website with someone I worked with years ago in finance. He was actually one of the people who taught me how to ask for referrals early in my career, while selling wha

This guide was created to help give insight into the full website design process from start to launch for small business owners, DIY designers and agencies. Understanding the full scope of what is involved in the website design process allows you to know what to expect out of a professional website, what to look for when hiring professional website support and help you determine what tasks you may want to delegate. In most cases, the most valuable role for a business owner in

Woman small business owner in an orange sweater smiling at a standing desk with computers and pens in a modern office setting. Bright and organized workspace.

Tariffs and a slowdown in consumer spending can challenge even the most resilient small businesses. Yet, with deliberate action, you can take steps to help protect your operations, support your team’s well-being, and maintain a competitive edge. Here are strategic steps you can take immediately, in the short term, and over the long haul to effectively manage these pressures. Customer Engagement & Communication Today: Draft a customer message Write a short email and social med

Being an entrepreneur has its challenges, and Small Business Development Centers (SBDCs) offer free resources to assist business owners with management and guidance. What SBDCs Offer SBDCs provide personalized consulting, training, and resources tailored to meet the needs of small businesses with a dedicated advisor that you can meet with as often as you need. Business Planning: Assistance in creating detailed business plans to guide growth and secure funding. Market Research

Another year is almost over and its time to prepare for the next. For small business owners this is an important time to reflect, organize, and strategize for the months ahead. This checklist will help to guide you through a productive year-end and be ready for the new year. Emily Brown, Founder and Head Designer at Small Business Startup Solutions outside at Arts Park in Allentown. Photo credit: Melissa Doak Photography Summarize your year Leverage Word, Canva, and spreadshe

Starting a business can be an exciting and rewarding venture, but it can also be challenging, especially when you're on a tight budget. Fortunately, the internet has opened up a world of free resources that can help you kickstart your entrepreneurial journey without breaking the bank. In this blog post, we'll explore the top 10 free resources that can provide you with the necessary tools, knowledge, and support to launch and grow your business. 1. Small Business Support Organ