Tips for How to Prep Your Website for the Holidays
- Emily Brown
- Nov 12, 2025
- 2 min read
The holidays can bring higher website traffic, time-sensitive purchases, and customers who want quick answers. A few targeted updates can make your company's website easier to use, more current, and better aligned with seasonal demand. Learn more about how to prep your website for the holidays to make it easier for people to shop with you. Seasonal updates also boost SEO by signaling to search engines that your site is active, current, and regularly maintained.
Update your homepage welcome banner
Your homepage welcome banner is the first thing people see. Use it to communicate what is most important. A current banner helps customers understand what’s new and where to go.
Priorities:
Swap in a clean seasonal image or simple graphic
Add a short message focused message for a featured service, product or a promotion
Include one clear call to action button
Make sure the text is readable on mobile
Feature key services or products as a section on the homepage
Move your most important items to places customers don’t have to search for. Homepage placement can increase visibility and conversions.
Tips:
Top-selling services or best-performing products
Any limited-time holiday offerings
Gift cards or booking options
Year-end services people often forget
Add or Refresh Your Promo Code
If you plan to offer a discount, set it up early and make it visible across your site. Wix has the ability to add promo codes with all of it's payment applications like Wix Stores, Booking, Events, and Payment Plans. This can be done from your Wix dashboard under Marketing > Discounts > Coupons.
Best practices:
Keep the code simple (HOLIDAY10, WINTER25)
Confirm it’s active and works
Share your promo code on your site, in an e-mail campaign or on social media
Note the expiration date clearly
Prepare Your Email Campaigns
Holiday communication should be clear and intentional. Wix offers an e-mail marketing service that can easily access your site contacts.
What to prepare:
A short announcement email with updates or featured services
A promo or “seasonal highlight” email
A reminder email before the offer expires or before year-end deadlines
Update Hours, Deadlines, and Policies
Customers should instantly understand any holiday changes. Clear expectations build trust and reduce customer questions.
Make sure your site shows:
Holiday hours or closures
Order-by dates for shipping
Last day to book services before the year resets
Any delays in response times
Test the Essentials
A quick audit helps you catch issues so that your customers don't have to let you know. This is one of the most important steps and often the most overlooked.
Test:
Buttons and links
Contact forms
Promo code function
Mobile view
Payment flow
Homepage banner display
These small website updates can help your site perform better throughout the season and position your business for the new year.
Want help making changes to your website for the holiday season. Schedule a one on on hourly support session so we can get your site ready together.
