Why do I need an ongoing SEO strategy for my website?

If you’re trying to grow your business online, it’s not enough to just have a website. You need a strategy that helps people actually find your site, especially over time. That’s where ongoing SEO (Search Engine Optimization) comes in.

Search engines like Google look for fresh, relevant, keyword-rich content. One of the easiest and most effective ways to provide that content is through a blog.

A blog isn’t just for personal stories anymore. It’s a practical way to share industry updates, company news, and helpful resources with your audience. It keeps your site active, builds trust, and supports your SEO. Every small business website site should have a blog.

A therapist introduces herself on her website and then uses a blog feed to share mental health resources. Each post displays the title, author photo, description, and links, supporting SEO with strong usability and keyword structure.

Why does a blog work for SEO?

A blog gives your site multiple opportunities to be found. Each post can rank individually in search results, increasing your overall visibility with every article published. Core SEO strategies like labeling content, improving usability and accessibility, keeping your site updated, and driving traffic—are all supported through consistent blogging.

Once a blog post is published, it can be repurposed as an email newsletter that automatically sends to your subscribers to drive traffic back to your site. Sharing it on social media also helps extend its reach and gives the post an immediate audience.

This engineering website uses blog posts to showcase projects, with a feed of recent posts below to support user navigation. Each post includes location-based keywords for SEO, links to the contact page, and social sharing options. An author photo adds credibility and gives credit to the writer.

Ways a blog can enhance SEO

• Keyword Targeting: Blog titles, headers, and image labels can all include keywords related to your business and industry and labeled with meta tags.

• Metadata: Each blog post can include a custom meta title and description, which helps search engines understand the content and improves how your posts appear in search results.

• Image Optimization: You can label your images (hero banner, inline, thumbnails) with alt text that reinforces your keywords and improves accessibility.

• Authority & Expertise: By writing about your work, you show your expertise and build trust with both customers and search engines.

• Blog Feed Page: A blog feed becomes its own dedicated page that lists all posts that can be easily sorted and clicked into to reach each post. This page is a rankable page on its own. Blog feeds can help improve SEO by adding additional linking and updates to your site. This can be displayed across your site using different layouts: from Instagram-style grids to more traditional article formats.

• Categories & Tags: These help organize your posts by topic and improve both SEO and user experience, making it easier for visitors (and search engines) to explore related content.

• Consistent Updates: Regular posting tells search engines your site is active, which

  helps with ranking.

• Navigation and Internal Linking: Blog posts can be featured throughout your site—in the main menu, as buttons on service pages, or as recent posts in sidebars or footers. You can highlight featured posts on the homepage or pull in related articles to specific sections. These placements improve user flow, support internal linking, and act as lead magnets by guiding visitors to take action or explore more content.

The Hidden Risks of Skipping SEO Steps

It’s easy to think writing your own blog post is just about adding text and an image, but there’s a lot more to it. Skipping important steps in the SEO process like setting a meta description, using the right slug, or labeling your images can create SEO issues that take more time to fix later. Something as simple as changing your blog title after publishing can require redirects and affect how your post ranks. Additionally, if your blog doesn’t meet basic accessibility standards, like having image descriptions and a meta tag structure, it can increase your potential for legal liability.

A blog was added to this event cleaning company’s site using Wix, with a feed page that displays recent posts featuring images, titles, and preview text, improving navigation and helping visitors find relevant content quickly.

How Often Should You Blog?

You don’t need to blog every week. Start with what feels doable, for example - monthly or bi-weekly and build from there. The goal is consistency, not perfection.

The 4-Hour Starter Support Package functions like a flexible retainer and is ideal for getting started with blog support. Time can be used to set up a dedicated blog feed page, implement SEO best practices, customize the layout to match your branding, and create 1–3 initial posts.

Any remaining time can be used to write or schedule future content. For small business owners, having posts ready to go makes it easier to stay consistent without having to manage it all alone. Content creation support is available to help generate topics, write posts, and keep things on track. Blog features like member engagement tools and comment settings can also be added based on your goals.

This travel blog features a homepage feed showcasing recent trips. Each post includes the author’s photo, date, and view count. The layout and settings are fully customized to match the site’s theme.

Let’s build your SEO strategy together. Want more information on this? SEO Support can also be purchased by the hour to review your site SEO together over a video call in more details to strategize and make some changes together.