Marketing Resources

Understanding Alt Text for Your Website Alt text (short for “alternative text”) is a written description that explains what’s shown in an image. It’s added to the image settings in your website editor. This allows search engines and screen readers to understand what the image represents. Alt text appears if the image doesn’t load and is read aloud by screen readers. It also helps search engines interpret your content, making your page more visible in search results. If you do

Running a small business means managing a lot at once, and your website should be taking work off of your plate. With the right systems in place, your site can take on parts of your sales, marketing, customer communication, and everyday operations. This post shares website best practices to consider when building or updating your site, with ideas for content and functionality that can make your job easier. Build Recognition With Consistent Branding Your logo is the unique sta