top of page

That's So Niche: Your Brand

Small business is now.

One of my best friends was the first to introduce me to craft beer ten years ago and that was what initially triggered me to start seeking out local styles of a product. Previous to this experience, I am ashamed to say, I never used to seek out small businesses for their personal products. I was drinking Lionshead at the time and otherwise was always looking for the cheapest or most convenient option of whatever else I was buying.

Hello Amazon! And look where we are at, we can all thank ourselves for making Jeff Bezos the richest man in the world, instead of dispersing that wealth amongst our own small businesses.

Since that introduction though, I have literally traveled the world to seek craft beer out. My favorite spots have included Dieu du Ciel! in Montreal, Cerveja Musa in Lisbon, Boxing Cat Brewery in Shanghai, and Russian River in Santa Rosa. The list goes on! Through this, as well as travel in general, I have come to realize that there is just nothing better than enjoying and supporting the businesses that are local and unique to a community.

Niche is in.

Our tastes have been refined to a micro-level. It's happening everywhere from our politics to different styles of yoga. Technology is connecting us more than ever before and it has created opportunities for niche businesses to be successful. With technology use going up significantly, the opportunity is on the table for each to own their own.

Small Business Startup Solutions believes each person should have and is capable of owning their own brand.

Why not? If you can keep startup costs low enough, create a way to generate cash flow and put it out there for people to see, why can't it be possible to make pivots with your business over time to get it to exactly where you want it to be? Check out my last blog on this topic called, The Entrepreneur Strategy.

It really goes back to one of the most basic economic concepts of specialization. If someone is able to do something well and efficiently, they should be doing it. And that’s what we are here to help with at Small Business Startup Solutions. We want to help people do what they love with their life as a career and help their business to be efficient. When a person shares with the community something they can do so well, it becomes a perfected craft. It's enjoyable for the community. It's done effortlessly.

Reach out for a consultation, if you would like us to help you to identify your brand and bring your business ideas to life. We are here to help you do what you actually want to do.

bottom of page